CARWIZ
EXPLORING ICELAND
A cinematic road trip film created to promote Carwiz through atmosphere-driven storytelling. Shot on location in Iceland, the project focuses on landscape, movement and mood rather than traditional narrative.
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This project was developed as a cinematic promotional video for Carwiz, focusing on the beauty of Iceland and the experience of the road trip rather than traditional automotive advertising. The aim was to combine sweeping landscapes with subtle glimpses of the car, allowing the environment and journey to take center stage.
The footage was captured across diverse Icelandic locations, emphasizing the dramatic terrain, light, and textures. Careful composition and cinematic framing were used to balance the grandeur of the landscape with the presence of the car, creating a sense of motion and discovery.
Alongside the video, a series of photography was produced to complement the visual storytelling. These images capture both the journey and the vehicle in context, offering a cohesive set of visuals for social media and promotional use.
Where ideas take shape and every visual story comes to life
