MAMMUT
INTO THE ELEMENTS
A cinematic film and photography project created in collaboration with Mammut for social media. The visuals were captured during a journey through the Dolomites, using Mammut gear in real-world conditions.
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This project was developed as a cinematic social media collaboration for Mammut, focusing on the atmosphere, adventure, and functionality of the gear rather than traditional product shots. The goal was to combine cinematic motion with authentic imagery, showing the products in use during real outdoor experiences.
The video sequences were captured across the Dolomites, emphasizing natural landscapes, light, and texture. Controlled composition and careful framing were used to balance the grandeur of the mountains with the subtle details of the gear.
Alongside the video, a series of photography was created to support the social media campaign. These images go beyond standard product photography, documenting the journey, the environment, and the gear in action, giving followers a real sense of exploration and authenticity.
Where ideas take shape and every visual story comes to life
